HVAC Marketing and Market Development

MarketingYour business success starts with having command of your markets, products, competition and marketing strategies that allow you to make informed and prompt decisions that keep your business in front of the rest.  The rules for success are constantly changing. Staying ahead requires dynamic planning, rapid responses, market development and near flawless execution of your marketing strategies.   

GEA's business marketing consultants have hundreds of years of combined experiences which we utilize with creative planning, strategic marketing coaching and focused market analysis to position you for relevant, informed and on time decision making, all key ingredients for the successful enterprise.  

 HVAC Market Development

GEA can provide critical support. Whether a product requirement analysis, merger & acquisition opportunity or market segmentation strategy our accumulated knowledge and experience will establish the data base and planning steps to the market presence you desire.

  • Market Studies
  • Customer product requirements
  • Market segmentation
  • Distribution development
  • Sales training
  • Business auditing
  • Performance metrics
  • Needs analysis
  • Merger & acquisition

 HVAC Marketing Strategies & Coachingproduct positioning

  • Market entry process
  • Brand/product assessment
  • Brand development
  • Competitive environment
  • Geographic expansion
  • Strategic partnering

 Positioning Strategy

Defining your positioning strategy starts with a fact based yet creative approach to identify brand and product positioning opportunities. Your company's competitive positioning must reflect your strengths and their weaknesses, meet or exceed customer expectations while maximizing your ability to lead the marketplace. GEA uses our experience in strategic positioning analysis, product branding and creative thinking to position your company ahead of competition.