HVAC 
Business globalization has created OPPORTUNITIES and THREATS for virtually all air conditioning companies as we shift toward the globalization of our economy. GEA's business globalization experts can guide you and your organization through critical decisions that will keep you ahead of competitors.
We are HVAC business globalization experts. After all, our name is Global Engineering Associates and our experience spans the four corners of the world.
Global Strategic HVAC Planning/Soultions
Think HVAC globalization today. The world is becoming a a smaller place and multi-national companies need coordinated strategies that identify and take effective advantage of global expansion. Your competition is doing the same.
- HVAC product positioning/management
- Global outsourcing
- Global brand marketing
- Global marketing studies
- Global product marketing
- Technolgy transfer
- Marketing & Communication
- Production/Factory development
- Supplier development
- Business globalization training
- Manufacturing locations
- Competititve analysis
- Risk taking analysis
- Partnering opportunities
- Merger, joint venture & acquisition
- International pricing structure
- International sales strategy & systems
Successful business globalization necessitates a comprehensive strategy and evaluation of many evolving and diverse market needs. Let GEA Consulting work with you to globalize your company starting today.
Marketing & Strategic Communications
Customers, overloaded with information, need to be reached effectively and promptly and marketing actions need to be properly communicated to employees for the products and services commercialization plans to be successful. Communications is an important part of new product introductions and managers need to be directly vested in keeping the market informed but don’t always have time. We bring expertise in strategic marketing and communications for the HVAC and environmental industries by helping build commercialization programs to fit the company’s vision and strategic direction. A comprehensive plan, based on a Six Sigma approach, will increase the speed to market of your products and support your brand image. Strategic communications including announcements, literature, PR, media, and customer events compliment GEA’s Business Effectiveness offering for an integrated customer and market services.
HVAC Technologies Transfer
Manufacturing in a new location requires product modifications to meet different customer preferences, local requirements, manufacturing capabilities, skill levels, materials, and supplier availability. The same technology may be used, however, the technology may need to be applied differently due to the different relative cost of labor and capital. "Transfer" of technology requires a unique combination of flexibility and attention to detail. GEA can help.
New Factory Start-Up
Establishing or moving a production facility overseas can be a major undertaking, and fraught with risk unless executed in a professional manner by experienced people. GEA provides actual hands-on operational managers to our clients on a short- or long-term basis to physically find and establish your overseas production facilities and processes. GEA has China Business Consulting offices located in Shanghai, Shenzhen and Hong Kong to implement projects from feasibility studies through actual production. Learn more about GEA's HVAC Factory Start-up and Building Services.
Supplier Development
GEA's business globalization experts can help you successfully navigate the pitfalls of establishing relationships with key international suppliers.
-
Materials, parts, and sub-assemblies may not be available in new locations.
-
Codes, standards, regulations, and shipping methods can differ.
-
Import and export taxes can have a major impact on costs.
-
Supplier quality and auditing systems may require upgrading.
GEA experts have done this and know how to ask the right questions and get the right results to assure the success of your overseas venture.
Distribution and Service Organizations
Establishing sales and service capabilities in overseas locations requires the experience of having done it before, successfully. GEA personnel have successfully launched parts warehouses, sales and service companies within the following markets:
- Middle East/Latin America/Asia/China/Eastern Europe